About
My name is Jek Nova
With a 7-year background in Experience Design (UX/UI) and Account Management for major institutions like Citibank, Prudential, DBS, and the Singapore Tourism Board, I understand the rigorous demands of brand storytelling. I know that pretty visuals are useless without a strategic core.
But my medium has evolved. Today, I translate that strategic discipline into high-impact videography. My signature style—dramatic slow motion, immersive sound design, and 360° virtual experiences—is about "capturing lightning in a bottle." Whether it's the delicate allure of high-end jewelry and perfumery, or the raw chaos of a music festival, I craft visuals that don't just document the action—they heighten the emotion.
I offer the reliability of a corporate veteran with the eye of a visual artist. I make brands seen, heard, and felt.
" I don't just capture moments; I design them "
Trusted By
Performances & Fire
Dragon Dreaming Festival 2025
For the Dragon Dreaming Festival, I didn't want to simply document the fire performers; I wanted to translate the trance state of the flow. I crafted a deliberate sense of mystery and drama by rejecting the standard 'clean' edit. Instead, I leaned into a polarizing stylization—using aggressive slow motion to distort time and heavy visual effects to warp reality.
The goal was to make the viewer feel the heat, not just see it. I layered the visuals with intricate sound design syncing the roar of the flames and the mechanical glitches to the beat—creating a sensory experience that is less about the performance and more about the chaotic beauty of the fire itself.
Sports & Action
Standard Charted Marathon Singapore 2025
I wanted to create something beyond standard event coverage.
The brief was clear: deploy my specific visual signature—high-impact, stylized, and cinematic. This project demonstrates the distinct artistry that forward-thinking directors and agencies demand to cut through the noise.
For this edit of the Singapore Standard Chartered Marathon, I wanted to visualize the invisible 'runner’s high' and the electric energy of the community. I leaned into a saturated, vibrant color palette to capture the joy and positivity of the event, but took it a step further by integrating major Visual Effects (VFX).
I used VFX not just for style, but to amplify the narrative—motion tracking the cheer squads’ energy and adding surreal visual elements to represent the runners' euphoria. The result is a heightened reality: a happy, high-energy celebration where the spirit of the community literally lights up the screen, transforming a grueling race into a festival of collective strength.
Stripping away all color, this cut presents the marathon runner as a raw, modern-day warrior. By presenting the footage in high-contrast Black and White, I removed the distractions of the environment to focus entirely on the human element—the sweat, the muscle tension, and the sheer grit required to endure.
The driving force of this piece is the epic cinematic sound design. I constructed a visceral soundscape—amplified heartbeats, heavy breathing, and thunderous footsteps—that hits the viewer in the chest. This isn't about the race; it’s about the internal battle. The dramatic slow motion coupled with the aggressive audio design isolates the runners in their moment of greatest strength, honoring their warrior spirit.
NEON EUPHORIA
Capturing the pulse of the crowd where music meets visual distortion.
Heritage, Legacy & Business
VISUAL ALCHEMY
Translating the invisible world of scent into a tangible cinematic experience for Sifr Aromatics
Perfume is the art of memory, but video is the art of sight. The challenge with Sifr Aromatics was to translate the invisible world of scent into a tangible visual experience. Across this three-part series, we peeled back the layers of a brand that sits at the intersection of Singapore’s deep history and modern alchemy.
Central to this narrative is Johari, a third-generation perfumer whose craft is not just a job, but a lineage.
The camera became a student, closely observing the 'training'—the precise, practiced movements of a master at work. By utilizing macro cinematography and slow motion, I aimed to capture the viscosity of the oils, the texture of the raw ingredients, and the atmosphere of the shop itself. This project was an exercise in sensory translation: visualizing the heritage of Kampong Glam and the weight of legacy to make the audience 'smell' the screen
This project was an exercise in sensory translation: visualizing the heritage of Kampong Glam and the weight of legacy to make the audience 'smell' the screen